Introducing a healthcare business.

A useful first introduction connects a healthcare product to its users, the evidence available today and a specific use of funds.

Start with the product and its users

Name the product or service and the problem it addresses. Identify who uses it, who decides to adopt it and who pays. Describe the setting, such as a clinic, laboratory, hospital or home, and the countries in which the business operates or plans to operate.

State whether you are introducing a research project, a product under development or a service already in use. Separate paying customers, unpaid pilots and proposed partnerships. Give the period covered by any usage or revenue figures.

Make the evidence traceable

Summarise the evidence you already have and the question you still need to answer. For each result, identify the product version, date, setting, number of observations and comparison used. State limitations and avoid treating a planned study as a completed result.

If you cite a clinical study, include its public record or publication and explain which claim it supports. The WHO directory of primary trial registries provides links to registries. Keep patient records and other personal health information out of the introduction.

Describe the current status in each market

For a clinical product, distinguish the intended use from the uses covered by any existing approval. Name the jurisdiction and the authority or public register supporting the status you describe. List applications, studies or reviews still in progress separately from completed steps.

Describe reimbursement or customer purchasing arrangements separately. Identify assumptions and unresolved questions that affect the launch timetable. A short public reference is more useful in the first email than a confidential regulatory dossier.

Explain how the service reaches the user

Outline manufacturing or service delivery, installation, training, maintenance and customer support where relevant. Identify important suppliers and the parts your own team controls.

Give a cost unit that fits the business, such as a device delivered or a service completed. State the currency, volume and period. Separate recorded costs from forecasts and explain whether discounts, grants or unpaid work affect the figures.

Connect the funding to a defined next step

State the amount and currency sought, the proposed timing and the use of funds. Describe the next result the team intends to achieve, how it will assess that result and which dependencies could change the plan. Keep separate budgets for research, manufacturing and commercial work where those distinctions matter.

Identify the company, its website, your role and a business email for a reply. Our capital introduction guide provides the contact address and email outline. Healthcare is part of our published investment focus; sending an introduction does not establish eligibility or an investment commitment.